Tag: ad

  • Reebok ad pulled in Russia due to sexy overtones

    Reebok ad pulled in Russia due to sexy overtones

    [ad_1] A Reebok ad has been pulled from market in Russia after it encouraged women to ‘sit on men’s faces’ and was met with some serious negativity from the public. The ad which was meant to be empowering to women read “switch seats from a man’s approval to a man’s face,” and featured Russian influencer…

  • Facebook will reveal who uploaded your contact info for ad targeting – TechCrunch

    Facebook will reveal who uploaded your contact info for ad targeting – TechCrunch

    [ad_1] Facebook’s crack down on non-consensual ad targeting last year will finally produce results. In March, TechCrunch discovered Facebook planned to require advertisers pledge that they had permission to upload someone’s phone number or email address for ad targeting. That tool debuted in June, though there was no verification process and Facebook just took businesses…

  • GM trying to ‘intimidate’ union from airing Super Bowl ad, Unifor says

    GM trying to ‘intimidate’ union from airing Super Bowl ad, Unifor says

    [ad_1] The union that represents workers at General Motors’ Oshawa plant say the auto giant is trying to “strong-arm” it from airing a critical ad during this year’s Super Bowl and on social media.  On Friday, legal counsel for GM Canada sent a letter addressed to Jerry Dias, national president of Unifor, demanding that the union…

  • Xbox’s Heartwarming Super Bowl Ad Puts Spotlight On Adaptive Controller

    Xbox’s Heartwarming Super Bowl Ad Puts Spotlight On Adaptive Controller

    [ad_1] Microsoft’s new Super Bowl commercial puts the Xbox One Adaptive Controller at center stage, with young kids commenting about their positive experiences with it. The controller was announced and released last year, and its main focus is making games more accessible for players with disabilities. The short Super Bowl ad is pretty touching, giving us a glimpse…

  • Science Says: Can a Super Bowl ad give you ‘brain tingles?’

    Science Says: Can a Super Bowl ad give you ‘brain tingles?’

    [ad_1]  A new Super Bowl commercial aims to calm frenzied football fans with oddly relaxing images of actress Zoe Kravitz whispering into a pair of microphones and softly tapping on a bottle. The beer ad, which already has drawn more than 10 million views, stands to expose a vast audience to an internet craze known as…

  • Cardi B Makes Her Signature Sound in Pepsi Super Bowl Ad: Watch

    Cardi B Makes Her Signature Sound in Pepsi Super Bowl Ad: Watch

    [ad_1] Making money moves! Cardi B turns heads in a sneak peek for her Pepsi Super Bowl commercial. The Grammy nominee, 26, taps her red, white and blue sparkly, long nails against a rhinestone-adorned Pepsi can in the preview, which dropped on Wednesday, January 23. Cardi, dressed in a checkered, America-themed blazer, laughs while sitting…

  • The best a man can get? Why some men are brushing off Gillette’s ad campaign

    The best a man can get? Why some men are brushing off Gillette’s ad campaign

    [ad_1] Gillette’s provocative new ad encouraging men to fight toxic masculinity has sparked a backlash. For those who applaud the commercial, it may appear strange that its seemingly positive message about stamping out bullying and sexual harassment has sparked anger and hurt feelings. But this is somewhat new terrain in the advertising world: telling men something’s broken and they…

  • Gillette advert: New ad supports #MeToo and tackles toxic masculinity

    Gillette advert: New ad supports #MeToo and tackles toxic masculinity

    [ad_1] Gillette’s new advert, a short film titled We Believe: The Best Men Can Be, has divided opinion, as it addresses toxic masculinity and shows support for the #MeToo movement. While Good Morning Britain host Piers Morgan branded the ad “repulsive” and some customers have vowed to boycott the brand, the ad has also been met…

  • Snap shares rally after Citi upgrades stock, sees better ad revenues

    Snap shares rally after Citi upgrades stock, sees better ad revenues

    [ad_1] Citigroup upgraded Snap’s stock Monday in light of accelerating advertising revenue and better profit expectations surrounding the upcoming launch of a new version of its app for Android. Analyst Mark May bumped his rating to neutral from sell and told clients that a growing number of advertisers are optimistic in the platform’s ability to…

  • Google Chrome Native Ad Blocking to Become Available Worldwide on July 9

    Google Chrome Native Ad Blocking to Become Available Worldwide on July 9

    [ad_1] Google announced native ad-filtering on Chrome for mobile and desktop back in 2017 to ensure that users are not pestered by spammy ads which ruin their Web browsing experience. The initiative was put to action after Google joined the Coalition for Better Ads to improve the online ads, however, these changes were so far…

  • Apple has a huge privacy ad at CES 2019

    Apple has a huge privacy ad at CES 2019

    [ad_1] Apple posted a huge advertisement on the side of a hotel that overlooks the Las Vegas Convention Center, where rivals Google and Amazon are set to have a huge presence at this year’s CES. The message, which takes up about 13 floors of building, says : “What happens on your iPhone, stays on your…

  • Facebook ad platform made it easy for Russians to manipulate users

    Facebook ad platform made it easy for Russians to manipulate users

    [ad_1] Facebook lets advertisers reach a target audience based on user behavior and characteristics like someone who’s married, lives in a certain area and has particular interests. Marketers can also upload lists of emails or individual Facebook IDs to reach specific people, a useful technique for retailers who want to contact existing customers. While these…

  • Facebook ramps up ad transparency ahead of India’s 2019 elections

    Facebook ramps up ad transparency ahead of India’s 2019 elections

    [ad_1] David Paul Morris |Bloomberg | Getty Images Narendra Modi, India’s prime minister, left, speaks as Mark Zuckerberg, chief executive officer of Facebook, listens during a town hall meeting at Facebook headquarters in Menlo Park, California, U.S., on Sunday, Sept. 27, 2015. Advertisers in India who want to run political ads on Facebook will need…

  • Ad budgets won’t grow as much as expected in 2019

    Ad budgets won’t grow as much as expected in 2019

    [ad_1] Concern about the global economy has made its way to advertising budgets. According to a new report from WPP’s GroupM, global ad spending will increase 3.6 percent, or by $19 billion, in 2019 which is lower than the company’s 3.9 percent projection from earlier this year. Growth in 2018 is also weaker than expected,…

  • Ad buyers skeptical as Snap looks beyond teens for growth

    Ad buyers skeptical as Snap looks beyond teens for growth

    [ad_1] (Reuters) – Snap Inc (SNAP.N) has pinned its hopes on the over-35 crowd to revive user growth for its photo messaging app, a shift ad buyers said could backfire. A man takes a photograph of the front of the New York Stock Exchange (NYSE) with a Snap Inc. logo hung on the front of…

  • Dolce&Gabbana founders apologize to China after ad, Instagram fiasco

    Dolce&Gabbana founders apologize to China after ad, Instagram fiasco

    [ad_1] The co-founders of Dolce&Gabbana apologized Friday in a video on Chinese social media after promotional videos seen as racist and subsequent Instagram messages stoked a furor in one of the world’s largest markets for luxury goods. Domenico Dolce and Steffano Gabbana appeared in a nearly 1 1/2 minute video posted on Weibo, a Chinese…

  • Chinese online shopping sites ditch Dolce & Gabbana in ad backlash

    Chinese online shopping sites ditch Dolce & Gabbana in ad backlash

    [ad_1] BEIJING (Reuters) – Chinese e-commerce sites have removed Dolce & Gabbana products amid a spiralling backlash against an advertising campaign that was decried as racist by celebrities and on social media. The ads – released earlier this week to drum up interest in a Shanghai fashion show the Italian brand later canceled – featured…

  • Apple’s holiday ad is an animated short film – TechCrunch

    Apple’s holiday ad is an animated short film – TechCrunch

    [ad_1] Apple always has an interesting ad for the holiday season. This time, it’s a cute little animated short film. It feels like a hybrid between a Pixar movie and a Wes Anderson creation. Named “Share Your Gifts,” the ad focuses on a dreamy teenager who spends a lot of time on her MacBook. She…

  • Facebook’s ad platform goes down

    Facebook’s ad platform goes down

    [ad_1] Facebook’s ad manager platform was not working for a critical period on Tuesday, leaving brands unable to place key Black Friday and Cyber Monday ads. Both Facebook and Instagram were down on Tuesday for users. But the problems also affected media buyers, who were trying to buy ads for their clients. Buyers were unable…

  • Tencent’s Ad Revenue in Focus as Games Business Slows on China Crackdown

    Tencent’s Ad Revenue in Focus as Games Business Slows on China Crackdown

    [ad_1] Tencent Holdings is expected to report a small rise in quarterly net profit on Wednesday, with a steady gain in advertising revenue helping offset a slump in its core gaming business caused by a prolonged regulatory crackdown. China, the world’s biggest gaming market, stopped approving new games since March amid a regulatory overhaul, leading…

  • Facebook, Google Tools Reveal Political Ad Removal Data

    Facebook, Google Tools Reveal Political Ad Removal Data

    [ad_1] Public databases that shine a light on online political ads – launched by Facebook and Google before Tuesday’s US elections – offer the public the first broad view of how quickly the companies yank advertisements that break their rules. The databases also provided campaigns unprecedented insight into opponents’ online marketing, enabling them to capitalise on…

  • Roku plans to grow ad business

    Roku plans to grow ad business

    [ad_1] As audiences increasingly cut the cord, Roku is seizing its opportunity as an ad-friendly streaming video platform. Roku is in current talks with media companies to include their content in its app instead of leaving it in their own separate apps, according to five advertising, technology and media executives who had talked with the…

  • Facebook rejects ‘sensational’ Trump caravan election ad

    Facebook rejects ‘sensational’ Trump caravan election ad

    [ad_1] Bridget Bennett | Bloomberg | Getty Images President Donald Trump speaks during a rally in Las Vegas, Nevada, U.S., on Thursday, Sept. 20, 2018.  Facebook on Monday said it would not allow President Trump’s reelection campaign to run advertisements urging Americans to vote for Republicans to stop thousands of immigrants from crossing the U.S.…

  • Google Parent Alphabet Keeps Ad Growth in Mixed Quarter

    Google Parent Alphabet Keeps Ad Growth in Mixed Quarter

    [ad_1] Google parent Alphabet said Thursday its third-quarter profit rose 36 percent to $9.2 billion (roughly Rs. 67,000 crores), fueled by gains in digital advertising delivered online and on smartphones. Profits were better than expected for the US technology giant, while revenues fell short of forecasts, rising 21 percent to $33.7 billion (roughly Rs. 2.47…

  • Twitter shares hit biggest one-day gain as ad sales surge

    Twitter shares hit biggest one-day gain as ad sales surge

    [ad_1] NEW YORK (Reuters) – Twitter Inc (TWTR.N) shares jumped as much as 22 percent on Thursday, putting them on track for their biggest one-day gain, as the social media company easily beat Wall Street’s revenue and profit estimates by selling more ads even though it lost users after purging millions of fake accounts. People…

  • Google Cracks Down on Multimillion-Dollar Ad Fraud That Involved Over 125 Android Apps, Sites

    Google Cracks Down on Multimillion-Dollar Ad Fraud That Involved Over 125 Android Apps, Sites

    [ad_1] In order to fight ‘invalid traffic’ that isn’t meant to generate ad revenues, Google uses several filters and machine learning models. It also collaborates with advertisers, agencies, publishers, ad tech companies, research institutions, law enforcement, and other third-party organisations to locate potential threats. Yet, as per a recent report, apps installed on millions Android…

  • Video Ad Business Booming in the US, Says eMarketer

    Video Ad Business Booming in the US, Says eMarketer

    [ad_1] The video ad business is booming the US, with spending expected to grow 30 percent this year to $27.82 billion (roughly Rs. 2.06 lakh crores), an eMarketer forecast released Tuesday showed. Video ads will account for a quarter of overall digital ad spending this year, the market tracker predicted. Facebook, including its Instagram messaging…

  • WalMart removes third-party ad that described plus-sized women as ‘fat’

    WalMart removes third-party ad that described plus-sized women as ‘fat’

    [ad_1] Amanda Hanson said she was outraged when she discovered an advertisement on WalMart Canada’s website that described plus-sized women as “fat.” The third-party ad, which has since been taken down, was titled “elegant floral print fat women swimsuit bellyband style beach wear.” It went on to describe the item as the “best choice for fat girls to spend…

  • Google ad chief Sridhar Ramaswamy leaves for Greylock Partners

    Google ad chief Sridhar Ramaswamy leaves for Greylock Partners

    [ad_1] The man leading Google‘s most important business is leaving the company. Google advertising chief Sridhar Ramaswamy is joining Greylock Partners, the venture capital firm announced in a blog post. He will be replaced by Prabhakar Raghavan, formerly a vice president of engineering for Google’s Cloud apps, with a strong background in AI research. Google…

  • Amazon planning new free video service to compete for TV ad dollars

    Amazon planning new free video service to compete for TV ad dollars

    [ad_1] Amazon subsidiary IMBD is expected to announce this week a free, ad-supported video service for Amazon Fire TV users, according to several people with knowledge about the matter. The new service, which will be similar to The Roku Channel or some parts of Hulu, will feature TV shows and movies. It will be available…

  • WPP preparing to merge Young & Rubicam and digital ad firm VML: WSJ

    WPP preparing to merge Young & Rubicam and digital ad firm VML: WSJ

    [ad_1] (Reuters) – The world’s largest advertising company WPP Plc’s (WPP.L) is preparing to consolidate some of its businesses in a bid to keep pace with the industry’s digital shift, the Wall Street Journal reported on Sunday. FILE PHOTO: A logo hangs on the wall outside the WPP offices in London, Britain April 30, 2018.…

  • Nike’s Kaepernick ad spurs spike in sold out items

    Nike’s Kaepernick ad spurs spike in sold out items

    [ad_1] (Reuters) – Nike Inc (NKE.N) has sold out 61 percent more merchandise since the controversial ad campaign featuring former NFL player Colin Kaepernick appeared earlier this month, according to data on the company’s online sales from Thomson Reuters Proprietary Research. FILE PHOTO: Former San Francisco quarterback Colin Kaepernick appears as a face of Nike…

  • Amazon third largest digital ad platform, behind Facebook, Google

    Amazon third largest digital ad platform, behind Facebook, Google

    [ad_1] Amazon is taking a larger chunk of the U.S. digital ad business than expected this year, according to market research firm eMarketer. The firm revised its annual U.S. digital advertising estimates, and now projects Amazon will rake in $4.61 billion in 2018. Previously, it thought the company was only going to make $2.89 billion.…

  • Papa gone? Pizza chain ad campaign stops using founder Papa John Schnatter

    Papa gone? Pizza chain ad campaign stops using founder Papa John Schnatter

    [ad_1] Papa John’s, which wants to distance itself from founder John Schnatter, is releasing new ads Tuesday that replace him with a diverse group of franchisees. The commercials show several franchisees looking into the camera and introducing themselves to viewers. “You’ve heard one voice of Papa John’s for a long time,” one of them says,…

  • Nike’s Kaepernick ad was ‘good publicity,’ Piper Jaffray says

    Nike’s Kaepernick ad was ‘good publicity,’ Piper Jaffray says

    [ad_1] Despite consumer backlash against Nike‘s Colin Kaepernick ad campaign, one analyst says the publicity should bode well for the athletic apparel company’s bottom line. “We view the publicity as good publicity,” Erinn Murphy, Piper Jaffray senior research analyst, said in a note to clients Monday. “The controversy has not only bred commerce, but we…

  • Nike’s Kaepernick ad campaign ‘a stroke of genius:’ analyst ups stock

    Nike’s Kaepernick ad campaign ‘a stroke of genius:’ analyst ups stock

    [ad_1] Shares rallied 1.1 percent Tuesday following the Canaccord note. The analyst raised his price forecast for the stock as well, telling clients that shares could rally to $95 in just 12 months. The new target implies 15 percent upside from Monday’s close. The campaign, released last Tuesday to commemorate the 30th anniversary of Nike…

  • Verizon’s media and ad chief Tim Armstrong is in talks to exit

    Verizon’s media and ad chief Tim Armstrong is in talks to exit

    [ad_1] Verizon’s head of media and advertising Tim Armstrong is in talks to leave the company, sources tell CNBC. The Wall Street Journal first reported the news Friday morning, citing people close to the situation. Armstrong came to Verizon in 2015 to help try to combine the company’s acquisitions of AOL and Yahoo into a…

  • Donald Trump slams Nike ad featuring Colin Kaepernick and gets savaged online

    Donald Trump slams Nike ad featuring Colin Kaepernick and gets savaged online

    [ad_1] US PRESIDENT Donald Trump faced online backlash on Friday after tweeting his thoughts about Nike’s Colin Kaepernick “Just Do It” ad. Mr Trump slammed the controversial 30th anniversary Nike ad which features the former quarterback Colin Kaepernick who famously “took a knee” during the national anthem before the NFL games in 2016 in protest…

  • Nike took a hit after releasing its Colin Kaepernick ad. In the Trump era, that might be part of the plan

    Nike took a hit after releasing its Colin Kaepernick ad. In the Trump era, that might be part of the plan

    [ad_1] Enraged Nike customers are burning their swoosh-branded gear. Some U.S. conservatives are calling for a boycott of a company with global sales worth more than $36 billion US. The apparel giant’s stock dropped more than three per cent on Tuesday.  And yet, some sports cultural commentators suspect Nike’s famed marketing department is relishing the reaction to the…

  • Why ad deal with Colin Kaepernick is not a big gamble for Nike

    Why ad deal with Colin Kaepernick is not a big gamble for Nike

    [ad_1] Welcome to The National Today newsletter, which takes a closer look at what’s happening around some of the day’s most notable stories. Sign up here and it will be delivered directly to your inbox Monday to Friday. TODAY: Controversy sells … that’s the bet Nike is laying in making former NFL quarterback Colin Kaepernick the centrepiece of its 30th anniversary “Just Do…

  • Nike shares hit as Kaepernick ad spurs boycott

    Nike shares hit as Kaepernick ad spurs boycott

    [ad_1] Shares of Nike Inc fell 3 per cent on Tuesday as calls for a boycott of the sportswear giant gained traction on social media following its choice of Colin Kaepernick as a face for the 30th anniversary of its “Just Do It” slogan. Former San Francisco quarterback Kaepernick, the first NFL player to kneel…

  • Amazon sets its sights on the $88 billion online ad market

    Amazon sets its sights on the $88 billion online ad market

    [ad_1] Verizon doesn’t sell its mobile phones or wireless plans over Amazon. Nor does it offer Fios, its high-speed internet service. But Verizon does advertise on Amazon. On Black Friday last year, when millions of online shoppers took to Amazon in search of deals, a Verizon ad for a Google Pixel 2 phone — buy…

  • Colin Kaepernick leads Nike’s 30th anniversary ‘Just Do It’ ad campaign

    Colin Kaepernick leads Nike’s 30th anniversary ‘Just Do It’ ad campaign

    [ad_1] Colin Kaepernick and Nike unveiled a new ad featuring the quarterback on Monday, as part of the company’s 30th anniversary “Just Do It” ad campaign. The image, which Kaepernick tweeted out, shows a black-and-white closeup of the quarterback’s face and the words: “Believe in something. Even it if it means sacrificing everything. Just do it.”…

  • Ad giant WPP names Read as CEO to succeed founder Sorrell

    Ad giant WPP names Read as CEO to succeed founder Sorrell

    [ad_1] WPP named company veteran Mark Read as its new CEO on Monday to steer the world’s biggest advertising company through a period of unprecedented change and following the acrimonious exit of its founder Martin Sorrell. The 51-year-old takes charge of the $21 billion US company at a tough time following a year-long sharp downturn…

  • Out of Sorrell’s shadow, Mark Read poised for top job at ad giant WPP

    Out of Sorrell’s shadow, Mark Read poised for top job at ad giant WPP

    [ad_1] LONDON (Reuters) – The unassuming Mark Read will embark on the unenviable role of running WPP (WPP.L) this week, tasked with reshaping a group at the center of seismic industry change following the departure of the world’s most high profile advertising boss Martin Sorrell. FILE PHOTO: Mark Read, Co-Chief Operating Officer of advertising agency…

  • Jack in the Box Ad About ‘Jack’s Bowls’ Slammed Online

    Jack in the Box Ad About ‘Jack’s Bowls’ Slammed Online

    [ad_1] Jack in the Box is in hot water after a new ad for the restaurant chain seemingly celebrates sexual innuendo in the work place in the wake of the #MeToo movement. Fast Food Tweets So Savage You Need to Read ‘Em to Believe Them The fast-food company debuted the ad for “Jack’s Bowls” on…

  • Yelp’s second-quarter profit tops expectations as ad revenue jumps

    Yelp’s second-quarter profit tops expectations as ad revenue jumps

    [ad_1] Yelp’s second-quarter results blew past Wall Street expectations, fueled by a 21 percent surge in advertising revenue. The online business reviews company raised its profit forecast for the year and its stock soared almost 14 percent in after-hours trading. The San Francisco-based company on Wednesday reported net income of $10.7 million, or 12 cents…

  • ‘It’s ridiculous. It’s Picasso’: Facebook reviewing anti-nudity policy after blocking Montreal museum ad

    ‘It’s ridiculous. It’s Picasso’: Facebook reviewing anti-nudity policy after blocking Montreal museum ad

    [ad_1] Social media giant Facebook is reviewing its nudity policy after the Montreal Museum of Fine Arts complained the site kept blocking its ads for a Picasso exhibit. The museum initially used an image of the artist’s 1956 painting Femmes à la toilette — a cubist work that features two naked women — to advertise an ongoing show called From Africa to the Americas: Face-to-Face…

  • Google taps $50.4 B mobile gaming business with Unity ad partnership

    Google taps $50.4 B mobile gaming business with Unity ad partnership

    [ad_1] David Paul Morris | Bloomberg | Getty Images Employees work at the Unity Technologies SF office in San Francisco, California, U.S., Google is strengthening its position in mobile advertising by partnering with top game development platform Unity. Under the agreement announced Thursday, marketers who use Google’s mobile ad platform AdMob can advertise on games…

  • China Baidu’s second quarter exceeds expectations, powered by ad sales growth

    China Baidu’s second quarter exceeds expectations, powered by ad sales growth

    [ad_1] BEIJING (Reuters) – Chinese internet search giant Baidu (BIDU.O) beat expectations for quarterly profit and revenue on the back of strong growth in its core online advertisement business, easing the pressure of funding a major expansion into new technology areas. FILE PHOTO: Members of staff work at the Baidu booth during Global Mobile Internet…

  • China’s Baidu tops profit, revenue expectations on ad sales growth

    China’s Baidu tops profit, revenue expectations on ad sales growth

    [ad_1] BEIJING (Reuters) – Chinese internet search giant Baidu Inc (BIDU.O) surpassed expectations for quarterly profit and revenue on the back of strong growth in its core online advertisement business. FILE PHOTO: Members of staff work at the Baidu booth during Global Mobile Internet Conference (GMIC) at the National Convention in Beijing, China April 27,…

  • China’s Baidu tops profit estimates on ad sales growth

    China’s Baidu tops profit estimates on ad sales growth

    [ad_1] (Reuters) – Chinese internet search giant Baidu Inc on Tuesday topped Wall Street estimates for quarterly profit on the back of strong growth in its online advertisement business. FILE PHOTO: Members of staff work at the Baidu booth during Global Mobile Internet Conference (GMIC) at the National Convention in Beijing, China April 27, 2018.…

  • Retailers set sights on Facebook, Google ad revenue

    Retailers set sights on Facebook, Google ad revenue

    [ad_1] BERLIN/CHICAGO (Reuters) – People with hay fever hate dust. That was the premise of a marketing drive launched by British vacuum cleaner maker Dyson with U.S. retailer Target Corp. FILE PHOTO: Facebook, Amazon, Alibaba and Google logos are seen in this combination photo from Reuters files. REUTERS/File Photos Using data about its customers’ shopping…

  • Apple touts iPhone gaming performance in new ad – TechCrunch

    Apple touts iPhone gaming performance in new ad – TechCrunch

    [ad_1] Many people have talked about the performances of the new MacBook Pro over the past few days. But Apple focuses on the A11 Bionic chip in its new TV ad. Named ‘Unleash’, this ad shows a young man walking down the streets of a Chinese city filled with Mobike and Ofo bikes. He’s playing…

  • Alphabet trounces profit estimates on ad sales surge

    Alphabet trounces profit estimates on ad sales surge

    [ad_1] (Reuters) – Alphabet Inc beat Wall Street estimates for second quarter profit on Monday as it benefited from soaring sales of online advertisementsm, sending shares 6 percent higher in trading after the bell. A logo is pictured at Google’s European Engineering Center in Zurich, Switzerland July 19, 2018. REUTERS/Arnd Wiegmann The company posted adjusted…

  • Pinterest nearing $1 billion in ad revenue as it plans to IPO mid-2019

    Pinterest nearing $1 billion in ad revenue as it plans to IPO mid-2019

    [ad_1] Pinterest has also struggled to become relevant in digital advertising. Reaching $1 billion in revenue will mark a significant milestone, but it’s way below previous estimates. In 2015, TechCrunch reported on leaked financial documents that showed Pinterest was then projecting sales of $2.8 billion by 2018. Advertisers and people familiar with the company say…

  • Goldman raises its Alphabet stock price forecast, reiterates high ‘conviction’ rating for internet ad giant

    Goldman raises its Alphabet stock price forecast, reiterates high ‘conviction’ rating for internet ad giant

    [ad_1] Alphabet’s internet search and advertising businesses are thriving, according to Goldman Sachs. The firm raised its price target to $1,350 from $1,250 for Alphabet shares, representing 11 percent upside to Wednesday’s close. Goldman also reiterated its buy and conviction list rating for the company. “Our advertiser checks point to a solid 2Q, with particular…

  • Amazon Alexa vs. Google Home: Ad agencies weigh in 

    Amazon Alexa vs. Google Home: Ad agencies weigh in 

    [ad_1] For instance, no one asking someone else to buy them a jar of mayonnaise would describe it by the actual size in ounces, said media agency Mindshare North America chief instigation officer Joe Maceda. Most people would say they want a small, medium or large container. “That’s something we have to think about: How…

  • England’s AD MEN: Stars flogged everything from cigarettes to tights!

    England’s AD MEN: Stars flogged everything from cigarettes to tights!

    [ad_1] England’s AD MEN: Harry Kane’s moody Hugo Boss advert is a far cry from the hilarious pictures of former stars who flogged everything from cigarettes to nude-look tights! England stars past and present have all taken part in advertising campaigns Current Three Lions captain Harry Kane is the face for fashion brand Hugo Boss …

  • Facebook, Twitter add more ad controls as November election looms 

    Facebook, Twitter add more ad controls as November election looms 

    [ad_1] Ahead of the U.S. elections in November 2018, Facebook and Twitter announced new programs to provide clarity over what ads are running on their platforms and who is buying them. Facebook announced it was expanding its View Ads program on Thursday. View Ads, which initially launched in Canada, allows users to see every live…

  • Bitcoin price LIVE: End of Facebook ad ban will send CRYPTO from ‘bear’ to ‘bull’ | City & Business | Finance

    Bitcoin price LIVE: End of Facebook ad ban will send CRYPTO from ‘bear’ to ‘bull’ | City & Business | Finance

    [ad_1] 8.00am MORNING HEADLINES Good morning, and welcome to our rolling coverage of all things cryptocurrency, including price, regulation, innovation and financial crime. Bitcoin is priced at $6,108 following an overnight dip and recovery. Ethereum has dropped to $433 with Ripple down at $0.46. Facebook has decided to drop its controversial ban on cryptocurrency adverts…

  • Google Ad Manager sets Google up for a mobile and video-based future

    Google Ad Manager sets Google up for a mobile and video-based future

    [ad_1] Google, which books more than $100 billion per year in advertising revenue, announced on Tuesday that it is streamlining multiple advertising technologies into three main products called Google Ads, Google Marketing Platform and Google Ad Manager. While the change is mostly cosmetic, it’s a subtle acknowledgment that consumers are increasingly accessing the internet and…

  • AT&T to buy online ad firm AppNexus

    AT&T to buy online ad firm AppNexus

    [ad_1] David Becker | Bloomberg | Getty Images Randall Stephenson, chairman and chief executive officer of AT&T. AT&T said on Monday it would buy online advertisement exchange company AppNexus, less than a month after the No. 2 U.S. wireless carrier closed its $85 billion deal to acquire media company Time Warner. AT&T did not disclose…

  • Anti-Facebook group trolls Sheryl Sandberg with a full-page ad

    Anti-Facebook group trolls Sheryl Sandberg with a full-page ad

    [ad_1] An anti-Facebook group is trolling Sheryl Sandberg the day of her MIT commencement speech Friday with a full-page ad in the student newspaper calling for a breakup of the tech giant. The ad, purchased by the organization Freedom From Facebook, calls for signatures for a petition asking the Federal Trade Commission to take action.…

  • Instagram’s long video plans could boost Facebook ad revenue

    Instagram’s long video plans could boost Facebook ad revenue

    [ad_1] Instagram is gunning for YouTube with a plan to allow longer-form video, according to the owner of an influencer network whose clients have talked with the Facebook-owned company, as well as numerous media reports. Allowing long video could help Instagram court social media stars and their millions of fans to use its platform as…

  • Washington State sues Google Facebook for political ad disclosures

    Washington State sues Google Facebook for political ad disclosures

    [ad_1] Matt McClain | The Washington Post | Getty Images Facebook CEO, Mark Zuckerberg Washington state’s attorney general is suing Google and Facebook for allegedly failing to provide adequate public information about who buys election ads on their platforms. The complaints, filed by the office of Attorney General Bob Ferguson, claim the tech giants haven’t…

  • Twitter shares could get a boost from World Cup ad sales: Analyst

    Twitter shares could get a boost from World Cup ad sales: Analyst

    [ad_1] The world’s biggest sporting event will benefit Twitter shares, according to one Wall Street firm. MKM Partners reiterated its buy rating for Twitter’s stock, predicting a big sales boost from the World Cup this summer. “The Internet advertising environment appears to remain robust entering mid-year,” analyst Rob Sanderson said in a note to clients…

  • Apple expanding ad business, reversing ‘creepy’ stance: WSJ

    Apple expanding ad business, reversing ‘creepy’ stance: WSJ

    [ad_1] Apple is reportedly looking at cashing in on mobile advertising, The Wall Street Journal reported on Friday, a move that would mark a departure from recent statements by CEO Tim Cook. The Journal, citing anonymous sources, reported that Apple has met with ad-based companies like Pinterest and Snap. The report said a proposed “Apple…

  • Bill Simon slams Amazon for using cloud and ad profits to support retail

    Bill Simon slams Amazon for using cloud and ad profits to support retail

    [ad_1] Former Walmart U.S. chief Bill Simon on Wednesday slammed Amazon for using cloud and ad revenues to support what he called meager retail profits. Walmart “went out head to head, knuckle to knuckle and won market share in retail by executing a business model that customers wanted,” said Simon, in an interview with CNBC’s…

  • Facebook and Twitter announce stricter political ad guidelines ahead of midterms

    Facebook and Twitter announce stricter political ad guidelines ahead of midterms

    [ad_1] In a blog post, Harbath and Facebook public policy director Steve Satterfield said the company didn’t ban political advertising altogether because that would benefit politicians with large budgets who can rely on more expensive television, radio and newspaper ads. “Digital advertising is typically more affordable than TV or print ads, giving less well-funded candidates…

  • Markham launches cheeky new ad campaign in bid to attract Amazon’s 2nd HQ

    Markham launches cheeky new ad campaign in bid to attract Amazon’s 2nd HQ

    [ad_1] No question it’s a gimmick. Road-side signs as people enter the city of Markham now have a little something extra — a  smaller, bright orange sign underneath proclaiming it the “Possible Future Home of Amazon HQ2.” The word “possible” is made to look hand-written in a purposely harder-to-read lighter colour and smaller font, of course. “Is it bold? Yes…

  • Google to Verify Identity of US Political Ad Buyers

    Google to Verify Identity of US Political Ad Buyers

    [ad_1] Google on Friday said that people looking to place US election ads on its platform will need to show identification, and make clear who is paying. Policy changes being rolled out come as online ad ‘duopoly’ Google and Facebook strive to avoid being used to spread misleading or divisive ads aimed at voters. “Our…

  • CBS tops estimates on healthy ad sales

    CBS tops estimates on healthy ad sales

    [ad_1] (Reuters) – CBS Corp (CBS.N), which is in tough merger talks with Viacom Inc (VIAB.O), topped revenue and profit estimates on Thursday, helped by healthy ad sales and higher revenue from affiliate and subscription fees. FILE PHOTO: The CBS television network logo is seen outside their offices on 6th avenue in New York, U.S.…

  • Ad man David Nobay buys at Byron Bay

    Ad man David Nobay buys at Byron Bay

    [ad_1] AD MAN David Nobay, founder of the Sydney brand of global creative agency Droga5, has bought in Byron Bay with wife Nicole. The Paddington-based couple have spent $1 million on a newly renovated home near the Roadhouse Cafe, not far from town. SIGN UP FOR THE NSW REAL ESTATE NEWSLETTER HERE Last traded for…

  • YouTube adding ad products for television viewing

    YouTube adding ad products for television viewing

    [ad_1] Technology has evolved in the last few years to give viewers a lot of convenient ways to watch internet video on a television screen. Dedicated digital media players like Roku devices and Apple TVs have been around for years, and it’s possible to stream digital video from most video game consoles. More recently, people…

  • China’s Baidu beats forecasts as it sidesteps censors, boosts ad sales

    China’s Baidu beats forecasts as it sidesteps censors, boosts ad sales

    [ad_1] Chinese internet search giant Baidu Inc blew past earnings estimates on Thursday, sending its U.S.-listed shares sharply higher in after-hours trading as investors cheered strong growth in its advertising business. The firm, which has had to bounce back from a bruising medical advertising scandal in 2016, said it was now taking extra measures to…

  • Facebook’s Sheryl Sandberg’s brilliant defense of the ad business

    Facebook’s Sheryl Sandberg’s brilliant defense of the ad business

    [ad_1] Fabrice Coffrini | AFP | Getty Images Sheryl Sandberg, Chief Operating Officer of Facebook Facebook for weeks has had to defend its business model to lawmakers, investors and users — insisting that selling targeted ads based on sometimes sensitive user information is the only way to keep the site free and globally accessible. That…

  • Twitter expected to have strong quarterly earnings thanks to ad sales

    Twitter expected to have strong quarterly earnings thanks to ad sales

    [ad_1] On the eve of Twitter next quarterly report, investors are waiting to see if the company will report its second profitable quarter in a row. Here are the consensus estimates for the company’s first-quarter earnings report on Wednesday: Estimated earnings per share: 12 cents, according to a Thomson Reuters consensus estimate Estimated revenue: $606.9…

  • Ad sales surge at Google parent Alphabet, but so do costs

    Ad sales surge at Google parent Alphabet, but so do costs

    [ad_1] SAN FRANCISCO (Reuters) – Strong growth in ad sales on Google search and YouTube were not enough to offset a surge in costs at parent Alphabet Inc that shrank the first-quarter operating margin, leaving shares flat after hours on Monday. Alphabet got a boost from how it values investments in Uber Technologies Inc [UBER.UL]…

  • Strong ad sales boost Google parent Alphabet’s earnings

    Strong ad sales boost Google parent Alphabet’s earnings

    [ad_1] Google parent Alphabet on Monday reported a jump in first-quarter net income on the back of strong digital ad sales and an accounting adjustment. The Mountain View, California-based company’s net income surged 73 per cent to $9.4 billion, or $13.33 per share. Earnings, adjusted for non-recurring gains including those from the accounting change, were…

  • Google parent Alphabet profit beats Street on strong ad sales

    Google parent Alphabet profit beats Street on strong ad sales

    [ad_1] SAN FRANCISCO (Reuters) – Google owner Alphabet Inc reported first-quarter sales and profit Monday that topped financial analysts’ estimates due to strong ad sales and a change in accounting for investments in startups, sending its shares up about 1 percent after hours. FILE PHOTO: The Google logo is pictured atop an office building in…

  • Ford tells WPP it will take bids from other ad agencies

    Ford tells WPP it will take bids from other ad agencies

    [ad_1] LONDON (Reuters) – Ford Motor Company (F.N) said on Saturday it will take bids on some of its advertising managed by WPP (WPP.L), adding to uncertainty around the British ad giant after last week’s exit of founder Martin Sorrell. The Ford logo is seen at the New York Auto Show in the Manhattan borough…

  • German Supreme Court dismisses Axel Springer lawsuit, says ad blocking is legal – TechCrunch

    German Supreme Court dismisses Axel Springer lawsuit, says ad blocking is legal – TechCrunch

    [ad_1] Germany’s Supreme Court dismissed a lawsuit yesterday from Axel Springer against Eyeo, the company behind AdBlock Plus. The European publishing giant (which acquired Business Insider in 2015) argued that ad blocking, as well as the business model where advertisers pay to be added to circumvent the white list, violated Germany’s competition law. Axel Springer won…

  • End of Sorrell’s reign heralds change for big ad empires

    End of Sorrell’s reign heralds change for big ad empires

    [ad_1] LONDON (Reuters) – Martin Sorrell’s departure from the world’s biggest advertising company heralds change for his sprawling WPP empire and may accelerate a shake up of the big ad groups that followed his lead. FILE PHOTO: Sir Martin Sorrell, Chairman and Chief Executive Officer of advertising company WPP, attends a conference at the Cannes…

  • Martin Sorrell quits as head of world’s biggest ad group WPP

    Martin Sorrell quits as head of world’s biggest ad group WPP

    [ad_1] LONDON (Reuters) – Martin Sorrell, who built WPP into the world’s biggest advertising agency through 33 years of dealmaking, quit on Saturday after an allegation of personal misconduct. FILE PHOTO: Sir Martin Sorrell, Chief Executive Officer of WPP, attends the World Economic Forum (WEF) annual meeting in Davos, Switzerland, January 23, 2018. REUTERS/Denis Balibouse/File…

  • Facebook backs political ad bill, sets limits on ‘issue ads’

    Facebook backs political ad bill, sets limits on ‘issue ads’

    [ad_1] SAN FRANCISCO/WASHINGTON (Reuters) – Facebook Inc backed for the first time on Friday proposed legislation requiring social media sites to disclose the identities of buyers of online political campaign ads and introduced a new verification process for people buying “issue” ads, which have been used to sow discord online. FILE PHOTO: Facebook Founder and…

  • Morgan Stanley lowers Facebook price target on fears ad revenue will take hit

    Morgan Stanley lowers Facebook price target on fears ad revenue will take hit

    [ad_1] Morgan Stanley cut its price target on Facebook shares to $200 from $230, citing concerns about the social media company’s ad sales after its recent data scandal. “Following FB’s recent data/privacy issues and its announcement that it will end partnerships with third party data providers, we sense growing investor concern about near-term ad revenue,”…

  • Ad group WPP to probe alleged misconduct by CEO Sorrell, who rejects accusations

    Ad group WPP to probe alleged misconduct by CEO Sorrell, who rejects accusations

    [ad_1] (Reuters) – British advertising group WPP Plc (WPP.L) said on Tuesday it was conducting an investigation in response to an allegation of personal misconduct against its chief executive, Martin Sorrell, who denied wrongdoing. Sir Martin Sorrell, Chairman and Chief Executive Officer of advertising company WPP, attends a conference at the Cannes Lions Festival in…

  • Ad group WPP to probe allegations of misconduct against CEO Sorrell

    Ad group WPP to probe allegations of misconduct against CEO Sorrell

    [ad_1] (Reuters) – British advertising group WPP Plc (WPP.L) said on Tuesday it is conducting an investigation in response to an allegation of personal misconduct against its chief executive, Martin Sorrell. Sir Martin Sorrell, Chairman and Chief Executive Officer of advertising company WPP, attends a conference at the Cannes Lions Festival in Cannes, France, June…

  • Facebook plans crackdown on ad targeting by email without consent – TechCrunch

    Facebook plans crackdown on ad targeting by email without consent – TechCrunch

    [ad_1] Facebook is scrambling to add safeguards against abuse of user data as it reels from backlash over the Cambridge Analytica scandal. Now TechCrunch has learned Facebook will launch a certification tool that demands that marketers guarantee email addresses used for ad targeting were rightfully attained. This new Custom Audiences certification tool was described by Facebook…

  • Full page ad says you’re welcome

    Full page ad says you’re welcome

    [ad_1] FOOTBALL star Zlatan Ibrahimovic has announced his arrival in Hollywood in style — by taking a full-page advert out in the Los Angeles Times. Ibrahimovic has agreed a deal to end his career in Major League Soccer with LA Galaxy after deciding to call time on his spell at Manchester United. And though the…

  • how Facebook ad tracking and targeting works

    how Facebook ad tracking and targeting works

    [ad_1] DigitasLBi vice president and group director of paid social Jeanne Bright gives an example. Say a person was looking at jackets on Nordstrom from their mobile phone while they were logged into the Facebook app. Then they open their computer to Facebook and sees ad from Nordstrom. “They are able to get a ping…

  • Kevin Clifton posts ad for dancers to join his and wife Karen’s tour

    Kevin Clifton posts ad for dancers to join his and wife Karen’s tour

    [ad_1] They finally put the rumours that they had split up to bed this week – by confirming the widely-discussed news to devastated fans. And it seems that Strictly Come Dancing stars Karen and Kevin Clifton will still be continuing their stage tour, as promised, according to a post they both uploaded to Instagram on Saturday. The…

  • Snapchat Loses $800 Million After Rihanna Responds to Violent Ad

    Snapchat Loses $800 Million After Rihanna Responds to Violent Ad

    [ad_1] A recent Snapchat advertisement that made light of domestic violence using images of exes Rihanna and Chris Brown cost the social media app a ton of money. CNN reports that Snapchat lost nearly $800 million from its stock market value after dropping 4 percent on Thursday, March 15, in the wake of the 30-year-old…

  • Snapchat Apologizes for Controversial Rihanna and Chris Brown Ad

    Snapchat Apologizes for Controversial Rihanna and Chris Brown Ad

    [ad_1] Snapchat issued an apology after facing backlash over a controversial advertisement involving Rihanna and Chris Brown. The ad asked users if they would rather “slap Rihanna” or “punch Chris Brown.” Although it is unclear how long the message was on the app, a spokesperson for Snapchat addressed fans’ concerns in a statement to Us…

  • Bitcoin price WATCH LIVE: Google ad ban sparks cryptocurrency fears | City & Business | Finance

    Bitcoin price WATCH LIVE: Google ad ban sparks cryptocurrency fears | City & Business | Finance

    [ad_1] Google, the largest provider of digital advertising on the internet, announced, on Tuesday, that the firm plans to alter its advertising policy for certain financial services, including bitcoin. Starting in June, Google plans new restrictions for cryptocurrency products on its platforms, like YouTube, and to third-party websites, where Google sells advertising space. Google said…

  • Kim Kardashian’s grandmother goes blonde for KKW Beauty ad

    Kim Kardashian’s grandmother goes blonde for KKW Beauty ad

    [ad_1] Kim Kardashian is set to release KKW Beauty concealer kit [Getty] Kim Kardashian West launched her namesake beauty brand KKW Beauty, as well as KKW Fragrance last year, and the Keeping Up With The Kardashians star’s company is going from strength to strength as she is launching a new concealer kit later in March. The 37-year-old reality star –…

  • Facebook Instant Articles Audience Network not recommended ad agencies

    Facebook Instant Articles Audience Network not recommended ad agencies

    [ad_1] But though companies are aware of the dangers, most won’t leave Facebook, said Noble People’s Borchard. So far, none of its clients have pulled money for safety issues. “Facebook’s pure size and targeting capabilities make it easily the best place to capture sales, next to Google,” Borchard. “CPMs (ad price of 1,000 views) are…

  • Facebook sends video about fake news to ad clients

    Facebook sends video about fake news to ad clients

    [ad_1] Carolyn Everson, Facebook’s vice president of global marketing solutions, regularly sends out video messages to communicate with the company’s internal ad-sales teams. But in mid-February, Everson did something unusual: She recorded a video for clients explaining what Facebook was doing to prevent ads from ending up next to undesirable content. She sent the video…

  • P&G says cut digital ad spend by $200 million in 2017

    P&G says cut digital ad spend by $200 million in 2017

    [ad_1] (Reuters) – Procter & Gamble Co (PG.N) said on Thursday it cut digital advertising spend by $200 million last year based on viewership data provided by tech and media companies that showed its ads were not reaching its target audience effectively. P&G, the world’s biggest advertiser, has been at the forefront of a campaign…

  • Keira Knightley Chanel Coco Mademoiselle Eau de Parfum Intense Ad

    Keira Knightley Chanel Coco Mademoiselle Eau de Parfum Intense Ad

    [ad_1] Courtesy Chanel More than a decade after her debut as the face of the iconic Chanel Coco Mademoiselle, Keira Knightley is back as the face of the franchise’s latest scent, Coco Mademoiselle Eau de Parfum Intense, in an ad campaign that brings all our French girl fantasies to life. Like the original Coco Mademoiselle…

  • Apple Apologies After Sharing Ad Spend Data With Wrong Developers

    Apple Apologies After Sharing Ad Spend Data With Wrong Developers

    [ad_1] Just a day after some iOS developers said they received ad spend spend information of others, Apple on Wednesday acknowledged the mistake and stated that it was a processing error that caused the problem. In a note emailed to developers, the Cupertino-based company also revealed that all future performance reports will require developers to…

  • Google Chrome’s Native Ad Blocker Detailed Ahead of Launch on Thursday

    Google Chrome’s Native Ad Blocker Detailed Ahead of Launch on Thursday

    [ad_1] Google on Tuesday reiterated that Chrome’s native ad blocker would roll out on Thursday, February 15. It also detailed how the ad blocker – what it calls an ‘ad filter’ – would work. While it will not look to block all the ads on websites, it will prevent webpages from displaying “disruptive ads” even…

  • Google’s Ad Network for Apps Quietly Becomes Huge Growth Engine

    Google’s Ad Network for Apps Quietly Becomes Huge Growth Engine

    [ad_1] Google makes ads show up in more smartphone apps than any other technology company. That is the core of a resurgent business for parent Alphabet. Google’s ad network unit has posted three straight quarters of year-over-year double-digit sales increases. The business is nearing $20 billion (roughly Rs. 1.27 lakh crores) in annual revenue, making…

  • Google Chrome Begins Ad Crackdown: Critics Wary

    Google Chrome Begins Ad Crackdown: Critics Wary

    [ad_1] On Thursday, Google will begin using its Chrome browser to eradicate ads it deems annoying or otherwise detrimental to users. It just so happens that many of Google’s own most lucrative ads will sail through its new filters. The move, which Google first floated back in June, is ostensibly aimed at making online advertising…

  • Google Chrome ad blocking reactions

    Google Chrome ad blocking reactions

    [ad_1] Chrome has determined the 12 ad types which will trigger its blocking system based on standards set by the Coalition for Better Ads, an industry group where Google is a board member. However, several members of the Coalition of Better Ads told The Wall Street Journal that they felt that Google had undue influence…

  • Amazon ad business a ‘pimple’ that will grow

    Amazon ad business a ‘pimple’ that will grow

    [ad_1] Sir Martin Sorrell, the CEO of advertising agency giant WPP, believes that Amazon’s ad business is slated to grow “violently,” but he says it won’t pose a threat to Google and Facebook. “I referred to [Amazon] I think on CNBC before as a pimple, that’s probably a little bit unfair, but it’s certainly growing.…