A brewery is giving out free beer this week if you help homeless people

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‘Free beer’ is a phrase that is always likely to get a positive reaction, but with this new initiative from Camden Town Brewery it will also be part of a positive solution.

The brewery have monopolised on both people’s love of free drinks and the basic human instinct to help others to come up with a ‘can-for-can’ initiative. This means that if you hand over a can of non-perishable food you will get a free can of beer in return.

The scheme is in conjunction with charity The Felix Project and its aim is to stop people going hungry this winter. The charity, that redistributes food wastage, was begun in memory of a little boy called Felix Shaw who died of Meningitis in 2014.

His father, Justin Shaw, wrote on the charity’s website that “Felix was full of compassion for those without his advantages and, in early 2015, I was searching for a way to commemorate him.



Drink beer and help others – this new initiative is a win-win

“What stuck in my mind was a boys’ football tournament, he’d played in. Felix told me he’d been upset to learn that many of the 10-year-old boys on the opposing team hadn’t had anything to eat that day. ”

The brewery, based in north London, chose to partner with the charity because they used a lot of fruit, vegetables, grain and hops to make the beer plentiful so they wanted to make sure that others do not go without.

Any kind-hearted souls with cans to give will then be rewarded with a taste of the brand new Harvest Hells range. It really is a classic case of win-win.

Camden Town Brewery and The Felix Project hope that this initiative will help some of the 8.4 million people in the UK who struggle to feed themselves or their families. They also want to raise awareness of food poverty because one in 10 parents rely on local charities and food banks.

This week the can-for-can swap will be touring the UK in the Harvest Hells van, and all the donations will be given to food banks across the country. The van will be in Camden Market on Tuesday, Media City, Manchester on Wednesday, Victoria Leeds on Thursday and then the Royal Albert Dock in Liverpool on Friday.

But it does not end there; Camden Town Brewery is also going to donating 20p from every Harvest Hells can sold for the first month that they are on sale.

Jasper Cuppaidge, founder of Camden Town Brewery said: “We’re proud that each of our Seasonal Hells, released throughout the year, have been raising money for good.

“By donating 20p from each Harvest Hells can sale in this first month, and going on tour across the UK, we’re raising awareness of those experiencing food poverty, and your donations will go towards helping to put food on tables.”

What more excuse do you need? Get out there and grab yourself a beer!



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